Search Engine Marketing ( SEM )

Introduction

The **Search Engine Marketing (SEM)** course offered by Creative Institute of IT Multan is designed to equip students and professionals with the skills and strategies needed to promote businesses and products through paid advertising on search engines like Google and Bing. SEM is a critical component of digital marketing, helping businesses increase visibility, drive targeted traffic, and achieve their marketing goals through paid search campaigns. This course is ideal for marketing professionals, entrepreneurs, and anyone looking to master paid search advertising and maximize the return on investment (ROI) from their online marketing efforts.

Course Outline

The **Search Engine Marketing (SEM)** course provides in-depth knowledge and hands-on experience with popular SEM platforms. The course outline includes the following key modules:

1. **Introduction to Search Engine Marketing (SEM)**

   – Overview of SEM and its role in digital marketing

   – Differences between Search Engine Optimization (SEO) and SEM

   – Understanding paid search advertising and bidding models

2. **Google Ads Overview**

   – Introduction to Google Ads (formerly AdWords)

   – Google Ads account setup and structure

   – Understanding the Google Ads interface

   – Campaign types: Search, Display, Shopping, and Video

3. **Keyword Research and Selection**

   – The importance of keywords in SEM

   – Conducting keyword research using tools like Google Keyword Planner

   – Identifying high-performing keywords and negative keywords

   – Understanding keyword match types (Broad, Phrase, Exact)

4. **Creating Effective Ad Campaigns**

   – Structuring SEM campaigns and ad groups

   – Writing compelling ad copy for search and display ads

   – Creating engaging display ads using visuals and headlines

   – Ad extensions and their impact on click-through rates (CTRs)

5. **Bidding Strategies and Budget Management**

   – Introduction to bidding strategies: Manual CPC, Enhanced CPC, and Target CPA

   – Setting budgets for SEM campaigns

   – Managing bids for maximum ROI

   – Understanding Quality Score and its effect on ad performance

6. **Landing Page Optimization**

   – Importance of landing pages in SEM campaigns

   – Designing landing pages for higher conversions

   – Best practices for landing page layout and content

   – A/B testing and conversion rate optimization (CRO)

7. **Performance Tracking and Analytics**

   – Setting up conversion tracking in Google Ads

   – Using Google Analytics to track SEM performance

   – Key SEM metrics: CTR, CPC, Conversion Rate, and ROI

   – Reporting and analyzing campaign performance data

8. **Advanced SEM Techniques**

   – Remarketing campaigns and audience targeting

   – Using Google Display Network (GDN) for expanded reach

   – Implementing dynamic search ads and automated bidding

   – Local search ads and geo-targeting

9. **Bing Ads Overview**

   – Introduction to Microsoft Advertising (formerly Bing Ads)

   – Setting up and managing campaigns on Bing

   – Differences and similarities between Google Ads and Bing Ads

   – Bing Ads reporting and optimization

10. **Final Project**

    – Planning and executing a complete SEM campaign

    – Keyword research, ad creation, and budget management

    – Tracking performance and presenting campaign results

Career Opportunities

After completing the **Search Engine Marketing (SEM)** course, students will be well-equipped to pursue a variety of career opportunities in digital marketing and advertising. Some potential career paths include:

– **SEM Specialist**: Manage paid search campaigns for businesses, optimizing keywords, ads, and budgets to maximize traffic and conversions.

– **Digital Marketing Manager**: Oversee the digital marketing strategy for a company, including SEM, SEO, social media, and content marketing.

– **PPC (Pay-Per-Click) Manager**: Focus on managing PPC campaigns on Google Ads and Bing Ads, driving targeted traffic and improving ad performance.

– **Marketing Consultant**: Provide expert guidance to businesses on how to optimize their SEM efforts to achieve marketing goals.

– **Freelance SEM Expert**: Offer SEM services to multiple clients, managing their paid search campaigns and helping them achieve their advertising goals.

– **E-commerce Specialist**: Use SEM strategies to drive traffic and sales for e-commerce platforms, optimizing product listings and ads.

– **Growth Marketer**: Use SEM and other growth hacking techniques to increase brand visibility, attract new customers, and grow revenue.

– **Ad Operations Manager**: Manage the technical aspects of digital ad campaigns, ensuring they run smoothly across different platforms.

With the growing importance of digital marketing, the **Search Engine Marketing (SEM)** course provides valuable skills that are in high demand, enabling graduates to take on key roles in both large and small businesses seeking to improve their online presence and sales through paid search advertising.

Thank You For                                                                                

Joining us

Classes Schedule

Seminar Date & Time	August 31, 2024 at 6PM
Last Date of Submission of Forms & Fees	August 31, 2024 at 8PM
Commencement of Classes	September 01, 2024 at 8AM or 6PM
Classes Days	Monday to Friday ( 2 Hours Daily )
Flexible Class Options	Morning | Evening | Weekend Classes
Duration	1.5  Months (5 weeks)
Fee ( PKR )	PKR 15000/Participant
International Student Fee	200 USD | 675 AED | 675 SAR
Discount	Group or Sibling
Diploma Charges	PKR 2000 – for 6 months diploma PKR 6000/- for 1 year diploma DIT
Admissions Charges	PKR 500/-

For details and registration, please contact or visit:

CREATIVE INSTITUTE OF IT MULTAN

Block W/1, New Multan, Multan-60000: Tel: +92 300 738 3401 | 333 763 5061

E–Mail: creativesoftec@gmail.com ||  Website: www.creativeitedu.com