YouTube & Google Ads PPC
YouTube & Google Ads PPC
Introduction
The **YouTube & Google Ads PPC** course by Creative Institute of IT Multan is designed to provide in-depth knowledge and hands-on experience with Pay-Per-Click (PPC) advertising on Google and YouTube. This course is ideal for digital marketers, entrepreneurs, and individuals who want to leverage paid advertising to promote businesses, products, and services on two of the world’s most powerful advertising platforms. Through this course, students will learn how to create, manage, and optimize ad campaigns to increase brand visibility, drive targeted traffic, and achieve a high return on investment (ROI).
Course Outline
The **YouTube & Google Ads PPC** course is divided into several modules that cover everything from the basics of PPC advertising to advanced optimization strategies:
1. **Introduction to Google Ads PPC**
– Understanding PPC advertising and how it works
– Overview of Google Ads and its importance in digital marketing
– Google Ads interface and account setup
– Types of Google Ads campaigns: Search, Display, Video, and Shopping
2. **Keyword Research and Targeting**
– Importance of keyword research in PPC
– Using tools like Google Keyword Planner for keyword selection
– Targeting the right audience with keywords
– Keyword match types: Broad, Phrase, Exact, and Negative keywords
YouTube & Google Ads PPC
3. **Google Search Ads**
– Creating text ads for Google Search
– Structuring ad campaigns and ad groups
– Writing compelling ad copy that drives clicks
– Using ad extensions to enhance performance
4. **YouTube Ads Overview**
– Introduction to YouTube as an advertising platform
– Types of YouTube ads: In-stream, Discovery, Bumper, and Non-skippable ads
– Setting up YouTube video ad campaigns
– Best practices for video ad creation and targeting
5. **Audience Targeting and Segmentation**
– Understanding audience segmentation in Google and YouTube Ads
– Targeting by demographics, interests, behaviors, and custom audiences
– Remarketing strategies to re-engage potential customers
– Using affinity and in-market audiences for better targeting
6. **Bidding Strategies and Budgeting**
– Setting up manual vs. automated bidding strategies
– Optimizing bids for conversions, clicks, or impressions
– Managing daily and monthly budgets for PPC campaigns
– Understanding Google Ads auction and Quality Score
7. **Creating Effective Video Ads for YouTube**
– Best practices for creating engaging video ads
– Storytelling and scripting for video ads
– Editing and optimizing videos for YouTube campaigns
– Video ad formats and how to choose the right one for your goal
8. **Landing Page Optimization for PPC Campaigns**
– Importance of landing page design in PPC success
– Best practices for high-converting landing pages
– A/B testing landing pages to improve conversion rates
– Tracking landing page performance with Google Analytics
9. **Performance Tracking and Analytics**
– Setting up conversion tracking in Google Ads
– Using Google Analytics to measure PPC campaign success
– Key PPC metrics: CPC, CTR, Conversion Rate, ROI, and ROAS
– Reporting and analyzing campaign performance data
10. **Advanced Optimization Strategies**
– Using automated bidding and machine learning to optimize campaigns
– Implementing ad scheduling and geo-targeting
– Optimizing ad relevance and improving Quality Score
– Scaling successful PPC campaigns for greater impact
11. **Final Project**
– Planning and executing a complete PPC ad campaign on Google and YouTube
– Keyword research, video creation, and ad setup
– Managing budget and analyzing performance
– Presenting campaign results and optimization suggestions
Career Opportunities
Upon completion of the **YouTube & Google Ads PPC** course, students will have the skills to pursue various career opportunities in digital marketing and advertising. Potential roles include:
– **PPC Specialist**: Manage paid search and video ad campaigns on Google and YouTube, optimizing for maximum ROI.
– **Digital Marketing Manager**: Oversee the overall digital marketing strategy for businesses, including PPC, SEO, social media, and content marketing.
– **YouTube Ads Expert**: Specialize in running and optimizing video ad campaigns on YouTube to drive brand awareness and conversions.
– **Google Ads Consultant**: Provide consulting services to businesses looking to improve their Google Ads performance and increase their ad spend efficiency.
– **E-commerce PPC Manager**: Manage PPC campaigns for e-commerce businesses, focusing on driving sales through targeted ads on Google and YouTube.
– **Freelance PPC Marketer**: Offer PPC advertising services to multiple clients, managing their campaigns and helping them achieve their marketing goals.
– **Ad Operations Manager**: Handle the technical setup, management, and optimization of digital ad campaigns across platforms.
– **Growth Marketer**: Use PPC advertising as a key strategy for driving business growth, acquiring new customers, and increasing revenue.
The **YouTube & Google Ads PPC** course equips students with essential skills that are in high demand in today’s digital marketing landscape, enabling them to take on various roles in both agency and in-house marketing teams. Graduates can expect to excel in creating high-impact ad campaigns that drive business results across multiple industries.
Thank You For
Joining us
Classes Schedule
| Seminar Date & Time | August 31, 2024 at 6PM |
| Last Date of Submission of Forms & Fees | August 31, 2024 at 8PM |
| Commencement of Classes | September 01, 2024 at 8AM or 6PM |
| Classes Days | Monday to Friday ( 2 Hours Daily ) |
| Flexible Class Options | Morning | Evening | Weekend Classes |
| Duration | 1.5 Months (5 weeks) |
| Fee ( PKR ) | PKR 15000/Participant |
| International Student Fee | 200 USD | 675 AED | 675 SAR |
| Discount | Group or Sibling |
| Diploma Charges | PKR 2000 – for 6 months diploma PKR 6000/- for 1 year diploma DIT |
| Admissions Charges | PKR 500/- |
For details and registration, please contact or visit:
CREATIVE INSTITUTE OF IT MULTAN
Block W/1, New Multan, Multan-60000: Tel: +92 300 738 3401 | 333 763 5061
E–Mail: creativesoftec@gmail.com || Website: www.creativeitedu.com